Mission Statement

The Flawed Consumer is here to help you achieve wealth the easy way. Throughout my 20’s, I made a lot of stupid financial mistakes that are costing me in my 30’s. In order to help you avoid being like me, it is my mission to pass along my financial learnings (successes and failures) to you so that you can make smart money management choices and get your personal finances under control.



To provide Informative and helpful content that you can use in your everyday life, regardless of how busy you are. We endeavour to provide this content in a user-friendly and easy to read format, with a touch of humour on the side.


What makes The Flawed Consumer different?

I understand that you’re time is precious and limited. As a result, I offer a range of products focused to help you make improvements to your personal finances within timeframes that suit you. From simple three sentence tips that you can sneak in on a toilet break, up to our more in-depth essay style articles designed to inform and empower you on your train trip to work in the morning, I’m looking out for you.


I believe in keeping it real. I am not a financial expert. I am a mere everyday Australian who understands that high debt, low savings and a desire to keep up with Jones’ is a recipe for disaster.


As my mission is to stop you from making the same financial mistakes I have, I’m not afraid to admit my faults, poke fun at myself, or bitch slap myself in the face for being so stupid.


Who is the Flawed Consumer?

The Flawed Consumer is a Generation Y consumer who recently turned 30 and freaked the fuck out about it. During aforementioned freakout, I started to realise just how much money my beloved and I have become accustomed to spending each fortnight in comparison to what we used to spend as Uni students. This got me thinking…


Freaked out, but inspired, I decided that we had to make a change in our lives. Surely if we could survive on less than $20,000 a year as Uni students, we could survive on a lot less than we are on about 4 times as much each gross per year. So, I decided to start making some simple changes to our lifestyle and spending habits, which hopefully add up to a lot collectively.


My aim is to be able to get the point over the next 5 years where I am able to save 50% of my net income (and hopefully my beloved’s too!). I am hoping that the lifestyle and attitude changes we make over the next five years will establish enough of a foundation to be able to continue to save 50% of my net income and hopefully retire early (55 would be nice, 50 even better… 45 would be the dream).


I decided to start The Flawed Consumer blog to document my progress and share my success (and failure) with you so that you can try and save for an early retirement too. Alternatively, if early retirement is not your thing… Then hopefully this blog will just help make you’re working life a lot easier.


In my everyday life, I am somewhat of a mix between an environmental scientist and a lawyer, working in the conservation space. I studied at Uni for 7 years and came out with a Bachelor of Laws and a Bachelor of Environmental Science (Hons), which explains what I do as my “day” job. During this time (which I refer to as a “past life”), I also obtained an Associate Degree in Information Technology (but,  shhhhhhh, I like to keep this one on the down-low).


Despite my love of conservation and desire for a more simple society that wouldn’t require the need for my day job, I have also always been interested in global markets and trade, modern economic systems, global politics, and the power and freedom that money can bring. As a result, I spend a substantial amount of my free time reading the financial sections of all forms of media.


I am a strong believer in the power, privilege and necessity of education and hope that we can work together to become more educated about the flaws of unnecessary consumerism in contemporary society and how we can take back our power by switching off from the marketing ploys and sales pitches in order to keep our wallets full of our hard earned cash.


In a past life (as referenced above), I went to University on an Information Technology scholarship as a result of studying multimedia in high school. My early University days of nights spent coding until 4am are now a very distant memory. However, I’m hoping that I can dust the cobwebs off that associate degree to bring you this blog in a helpful and user friendly way!